AQMDI Case Study
AQMDI is a diagnostic imaging service provider offering top-of-the-line imaging services such as MRIs, CT scans, digital x-rays, ultrasound, digital mammography, and DEXA scans. AQMDI is leading the market with its innovative solutions and exceptional team of certified radiologists who excel at providing exceptional medical care.
Medical technology has the potential to offer dramatic value to the healthcare sector while improving care and cutting down costs. The average revenue generated by global medical technologies in 2019 was $457 billion.
This rapid adaptation of digitalization in the medical sector fueled many healthcare professionals to integrate high-end technological tools into their systems as well. In addition, many hospitals and healthcare providers hauled their services to the digital sphere. As a result, the online presence of AQMDI was starkly affected.
AQMDI wanted their website to have an impressive digital footprint so that they are seamlessly accessible to their target audience. Therefore, they partnered with Rank Top SEO to enhance their site's ranking on the SERPs.
How We Ranked 200+ High Volume Keywords in under 3 Months through Blogging
When AQDMI partnered with us, their website was not SEO optimized. Therefore, to augment their visibility, we had to implement various search engine optimization techniques.
One of those SEO strategies was on-site blogging.
Our team researched the client's business and its target audience to analyze their search pattern. This research helped us map out a list of high-volume keywords that customers would mostly use while searching.
With the help of these short-tail and long-tail keywords, our team explored the topics that would be of interest to the target audience and started producing content on them.
This content would be published on the website’s blog page and would include the keywords we shortlisted so as to enhance the relevancy and visibility of the site.
Our regular posting on the blogs on AQMDI’s website boosted their organic discoverability and the ranking of more than 200 keywords in a span of three months.
The Process We Used to Rank On Page One for A High-Volume Keyword
Search engines will give higher rankings to pages with relevant content and keywords, which in turn will lead more users to a site. Here’s how Rank Top SEO helped AQMDI rank higher on the first page of SERPs for high-volume keywords:
Step 1: Focus On User Intent
User intent is the foundation of a search engine optimization strategy. Once you understand your target audience, their areas of interest, wants, and needs, you can work your way up to create content that resonates with them.
It is the main reason why search exists, and search engines want it to be successful for users by providing accurate results that match what they're looking for at any given time. The four types of search intent are: informational, navigational, transactional, and social.
Informational search is when people search for general information about a company or topic to learn more about it. This is the most common type of search and what the majority of queries on search engines are categorized as.
For example, if someone searches for "unremarkable meaning in medical terms," they would want to know the meaning of the term and what does a medical report concluding in unremarkable stand for.
Navigational search is when people search for a website, person, address, or phone number that they want to visit.
You'll find navigational search terms in search engines because people search for information about a company to find their location, contact information, driving directions, etc. So, for example, if someone searches "radiology service providers near me," they might want directions on how to get there.
Transactional search is when people search for items or services that they want to purchase, download, subscribe to, or register for online. A lot of the time, these are impulse buys which means they don't do search intent research first and click on what looks like it's relevant.
For example, if someone searches "DEXA scans," they might be looking for the closest radiology center to book an appointment.
Social search intent is when people search for other people or search for content that has been shared on social media. For example, if someone searches "Pinktober," they are looking for information about breast cancer awareness.
Social search is an important search category because it shows the popularity of a topic among people's online networks.
Our SEO experts conducted various sessions with the client to understand the goal they wanted to achieve.
We researched the audience and the competition to map out a content production strategy that incorporated all types of search intent so that it could increase online visibility as well as foot traffic for AQMDI.
Step 2: Select the Right Topic
During the course of our partnership with AQMDI, our team worked continually to explore new topics and produce content on them.
First of all, we segmented the target audience to get a better understanding of who we want to reach and what would be the best way to reach them. Then, our team conducted several surveys to gauge the key subjects the audience would want to know more about.
Pairing up our research with our industry knowledge, we were able to lay down a list of interesting topics that would inform, spread awareness, and enhance customers' search experience.
Our blog topics serve the search intent of users by keenly focusing on the blog's objective and niche and ensuring that it provides the readers with up-to-date information and innovative solutions. In addition, it would include high-volume keywords, which boosted the discoverability of AQMDI's site.
One of the best examples of this is the blog we published on the topic “what does unremarkable mean?” This blog ranks at the very top of SERPs and even has keywords with a large search volume.
Step 3: Search for the Competition
The seamless adaptability of technology in healthcare encouraged many businesses to haul their services online to expand their reach. This posed a competitive threat to AQMDI.
But we didn’t let that stop us from aiming high.
We conducted a competitor analysis that assessed the price, quality, selection, customer service, location, market visibility, and online reputation of the direct and indirect competitors of our client.
These metrics helped us recognize opportunities to enhance and repurpose the products, SEO marketing strategies, technologies, and communications for AQMDI that will give them an upper hand to stay ahead of the curve.
We utilized low-competition keywords with a higher volume that enabled our client to gain quality traffic without spending hefty amounts for paid marketing.
The snapshots attached below show how many customer engagements we were able to drive to AQMDI’s site through blogs.
Step 4: 40+ Informative Blog Post
Blogs are great for two reasons. First, they help you build an online community around your products or services. Second, blogging can be a powerful tool to attract new customers and increase your conversion rate.
Blogging is not only an effective marketing strategy but very inexpensive as well. It is a great way to reach out to potential and existing customers. It lets them know who you are, what you do, and why they should buy from your business.
Our creative content writers produced interactive content on more than 40 different topics that worked wonders in addressing the issues audience had, which eventually led them into building trust in AQMDI and exploring their services.
Step 5: Blogging Strategy
1. Write blog posts relating to industry questions
To grab the full attention of the target audience, we made it our goal to filter out all the hot topics that would not only serve the search intent but also promote the services our clients offer.
We strategically planned out our blog’s layout and modified it for every topic so that there was no chance of redundancy and that our client engaged the reader enough to look for AQMDI’s website every time they wanted to know more about medical imaging.
From the very start, our ultimate aim was to widen the brand's awareness for our clients so that they could become the go-to choice for their customers both online and offline.
2. Including keywords in content that target audience search
Having been in the industry for over two decades, we know how competitive the digital sphere could get, and to make a name for yourself, you have to have something new and innovative to offer to your target audience at all times.
Therefore, our team constantly researched the market to fully understand the target audience, discover the shift in trends, and explore new topics that could be of interest to the audience.
With the help of our research, we had a lot of things to talk about in the blogs and a long list of keywords that could be utilized to anchor customers to the website.
Our SEO-optimized blogs had high volume keywords placed strategically in them so as to increase the chances of ranking high in SERPs.
3. Build internal linking
In addition to keyword research and content production, we built a network of high-quality links that would improve the internal navigation of the suite, enhance customer experiences and improve the authority of the website.
Link building is important because it helps search engines like Google to discover new web pages and determines how well a page should rank in the SERPs. Thus, it helps in generating more traffic to a website which could translate to an increase in sales.
On-site links are links that point to a particular web page on a website. They help your SEO strategy because the more links you have pointing to your site, the higher your site will rank in SERPs.
Our link-building strategies included conducting competitive research to find out links that resulted in higher ranking. Additionally, we also created various linkable assets such as data-driven blogs and promoted content by advertising, guest posting, and reaching out to communities.
With the help of our strategic approach, we were able to maximize the digital footprint of our client’s business that offered a value-added user experience.
Moreover, it also helped Google in recognizing the website for offering a phenomenal user experience and deeming it worthy for a higher ranking on the SERPs.
4. Set H1 as the title and putting the main keyword in H1
As per the guidelines by Google, it is important to include high-quality title tags on web pages for their better discovery and higher ranking on search engines.
The matter of fact here is that when a user is looking for something online, they seek results that will tell them the solution or information as early as possible. So, if a user wants to know about diagnosing jaw cancer, they would expect the details to be explained in the first two to three paragraphs of the blog.
However, if you fail to do that, the user would bounce off your site and go look for the information on any other site. Therefore, to keep the customers engaged, we incorporated the main keyword in the title and discussed the information at the very start.
To further enhance the user experience, we would discuss additional information regarding the topic later on in the topic. This way, readers were able to get the information they sought seamlessly and expand their knowledge about the topic as well.
Due to our forward-thinking and calculated blog planning, AQMDI started to gain more organic traffic from a multitude of channels.
5. Using the target keyword in the Meta title and description
A Meta description is a short but text-rich advertisement that summarizes the webpage it is placed on. It should entice users to click the website because it is one of the main factors in determining what shows up in search engine results pages.
The best thing about Meta descriptions is that they give Google clues about the content on the page.
When search engines decide which web pages to show in search engine results pages (SERPs), they take into account many factors. Meta descriptions are one of them, as well as page load speed, the authoritativeness of the site, and more.
Implementing keywords in our Meta descriptions allow search engines to identify our site as relevant. As a result, the ranking of ADMDI's site gradually increased.
6. Make keyword-based slugs
Having keywords in slugs helps search engines to recognize your site for what it has to offer and whether it is optimized to serve the search intent. It is also one of the best practices for search engine optimization.
Therefore, AQMDI was able to boost its ranking on SERPs with the correct implementation of keywords in the slugs.
Step 6: Promote Blogs across Social Media Platforms
We live in an age where social media is currently dominating the way we share information and socialize with one another.
It doesn't matter if your niche is socializing, social activism, or social work; social media marketing can be an effective means of spreading your message to a huge audience while also continuing to build your personal brand.
However, social media marketing has become increasingly complicated with all the new channels and algorithms that are constantly changing.
We created social media accounts for our clients so that they can interact with potential customers more often. In addition, social media presence would also help them in keeping track of the sentiment of their audience and explore ways of catering to their needs more explicitly.
Our SEO team promoted the blogs on AQMDI's social media pages so that we can help people find the information they are seeking while scrolling through their timelines but also provide our clients with the opportunity to communicate with their audience in real-time.
Furthermore, we also monitored social media for mentions of the company or the services it provides. This helped us to identify people who could be interested in our client’s business and how we can approach them with offers for new products or discounts.
Step 7: PROMOTION OF BLOGS ON OTHER CHANNELS
People tend to look for solutions, user-based guidance, and information on discussion forums. This helps them to get answers in real-time as well as connect with the people on the forum too.
We utilized this opportunity to post useful information regarding medical imaging on prominent platforms such as Quora and Medium to get more people to discover AQMDI.
As a result, our client was able to connect with their audience in real-time, humanize the brand, and of course, boost their online visibility as well.
Step 8: 50+ QUALITY BACKLINKS
A backlink is a reference to an external website that points to your website. Once Google crawls the internet looking for new websites, they will discover the backlink and use it in their algorithm ranking metrics.
If you’ve created quality content on your site, there are many places on the internet where you can request backlinks. Social media sites like Twitter and Facebook are two examples of sites that offer opportunities for users to ask others to share their content with their followers.
Here are some of the backlinks that helped us in boosting the ranking of our client's site:
- Build Our Brand Authority: Promoting content regarding AQMDI’s services and topics exploring medical imaging, we were able to build an authoritative reputation for the brand. In addition, our regular posting enables us to build a backlink profile that allows Google to recognize our credibility.
- Drive Steady Referral Traffic: By publishing content on various channels, we had traffic coming through many platforms that enhanced our visibility.
- Build Long Term Directory And Resource Links: Our team searched for relevant resource pages in order to list AQMDI’s business as well. With the help of this practice, we gained long-term resource links that eventually improved the authority of our client’s domain.
- Brand Name Recognition: The fruit of maintaining a consistent and regular presence on the online spectrum, more people started recognizing AQMDI for its value-added customer experiences and the services it offered.
RESULTS-DRIVEN BY BLOGGING
#1: 200+ High Volume Keywords Rank Under 3 Months
Working with utmost diligence and passion for streamlining the growth of our client's business, we made more than 200 high-volume keywords with low competition rank higher in just three months.
#2: Blog Helps Drive 80% Organic Traffic to Your Website
We maintained a regular schedule for relevant and data-driven blogs to be posted on AQMDI's site, which helped us to drive 80% organic traffic to the client's site.
#3: Increase of 200+ Unique Page Views
When your aim is to enhance users' experience and offer them information that actually matters, then customers would also acknowledge your efforts.
AQMDI experienced this first-hand when the page views of their site boosted. They had more than 200 page views just because our team implemented the right keywords strategy, posted relevant on-site bogs, and monitored the analytics for further improvement of our SEO strategy.
#4: Get Up To 200k Monthly Traffic
The right traffic to your website is the key to more revenues.
We helped our client in driving 200k traffic that actively engaged and interacted with the site and invested in our client’s business.
#5: Improved Average Time On Pages
By keeping a close eye on the data analytics, we were able to gauge the customer’s search and shopping behavior.
These reports helped us to predict the strategies that would work best to target our audience. Moreover, we modified our keywords and content marketing strategies on a regular basis so that we kept the audience hooked.
Implementing these SEO tactics enabled us to amplify the average time people would spend on the site.
Rank Top SEO is a market leader that offers revenue-generating SEO services for clients all across the globe. We make it our aim to streamline the growth of our client's business and give it our all to ensure that they are set up for long-term success.
Our methodological SEO services enable our clients to gain more quality traffic and build a brand reputation that compels users to trust their services.
Our regular blogging, excellent keyword strategy, content marketing, and data analytics helped our client to digitally transform and reap more benefits.