Improve Your Weekly Approach for Small Business SEO
In this fast-paced and competitive world where internet usage is more prominent than ever, search engine optimization can benefit your business over your counterparts. With over 4.66 billion active internet users, SEO is crucial for enterprises and businesses looking to attract potential audiences online.
It is useless to invest time and money to develop a creative website for your business if your potential leads cannot find it. SEO assists the audience find your website when they type keywords on search engines such as Google, Bing, Yahoo, etc.
By optimizing your website and enhancing your keyword strategy, you can direct more relevant traffic to your landing pages, eventually increasing revenue. Did you know, the top four organic results account for 67.60% of all the clicks on the first page of the search engine.
With approximately 3.5 billion daily searches on Google, how can you make your business stand out in the ocean of available options in the industry? Search Engine Optimization (SEO) will rank your business on top and drive 1000%+ more organic traffic. However, your small business SEO strategy should not be limited to keyword research only.
With 68% of online experiences starting from search engines, small businesses must comprehend the importance of search engine optimization and basic perception (SEO). However, today, SEO is not the same as it was five years back, and only SEO keyword research cannot rank your business on the top.
The Importance of Small Business SEO
Before we dive deep into the approach for improving small business SEO, let us look at the importance of SEO for small businesses. Conventionally, small businesses advertise their products or services in the newspaper, local radio, or television.
But with technology evolving, users are spending more time on the internet (approximately 145 minutes) than on television (approximately 90 minutes) or radio (approximately 30 minutes). As a result, the audience finds products and services differently from how they did three or four years back.
Today, when users are looking for a product or service, they type their search query on Google on their smartphones. From restaurants to plumbers, doctors to accountants, all the businesses and services are searched on Google and other search engines.
Multiple options can be discovered in just a few seconds for the consumers to consider purchasing from. As a small business, you need to ensure that your website is visible and ranked at the top when consumers are searching on Google or other search engines.
Avoid Making Small Business SEO Overwhelming
Google search engine uses more than 200 factors to rank businesses. Some of the proven factors that Google uses are:
- On-Site Webspam Factors
- Off-Site Webspam Factors
- Domain Factors
- Brand Signals
- Backlink Factors
- Page-Level Factors
- Site-Level Factors
- User Interaction
- Special Google Algorithm Rules
But this does not make small business SEO difficult or complex. Opposing to what most marketers state, SEO is really simple. Are you looking to boost the visibility of your business on search engines?
You can make thousands of updates to your website right now to increase the visibility of your business. There are hundreds of authentic online tools that commit to helping your business do everything from content promotion automation to search result enhancement. There are hundreds of books, online courses, webinars, etc. Even Google offers a free SEO Optimization fundamental course online.
To become a professional in search engine optimization entails months and years of a firm pledge to learning. And the cherry on top is the element that Google search engine chooses to alter its algorithm instantly.
Once Google decides to change its algorithms, you must adjust to the new SEO practices and guidelines. Unfortunately, as overawing as SEO is, many small businesses merely choose not to concern about it. Instead, they usually devote time outsourcing it, or sometimes they don't transact it at all.
It will help if you impede the disruptions caused in the industry related to SEO. Once you obstruct these disruptions, you will determine that search engine optimization (SEO) success eventually comes down to a few things certainly well. For better results from SEO, you need to strategize a weekly tactic. This allows you to establish your efforts behind concrete activities that yield evident results.
Key Benefits of Small Business SEO
If you are a small business, you need to use search engine optimization (SEO) to develop a robust web presence and connect with potential customers. This can help you evade your competitors to enlarge the customer base for your brand.
First, let us look at the five significant benefits of small business SEO:
1. Informative & User-Friendly Websites
SEO helps small businesses develop a fast, smooth, and user-friendly informative website. But, unfortunately, most marketers are still stuck on to the old SEO classification, strategizing keywords to optimize for the various search engines such as Google, Bing, Yahoo, etc.
However, SEO is much more than that, and emphasis needs to be redirected to enhance user experience.
If your website is well-structured, sparkling, and organized, it will force a random visitor to stay for a long time. As a result, the bounce rate will decrease, and the page views will increase. Likewise, good quality content can satisfy your readers and build their trust.
As a result, they can more likely find the answer to their questions, resolve their problems, and assist them in the find exact match they are looking for. Therefore, if conducted accurately, on-page SEO can satisfy the users and help you rank top on the search engines. Furthermore, their algorithm raises you when you serve visitors with the best quality information and a low bounce rate.
2. Attract More Potential Customers
The website's core function is to stand out from your competitors and bring in more leads. A business with an SEO-friendly site has 53.3% increased chances to get potential customers and grow three times faster than brands whose website is not SEO optimized. SEO is perhaps the most effective and reasonable advertising tactic that exists today.
Furthermore, the best part about an SEO-friendly website is that it will only direct customers to your website who are aggressively seeking to find the product or service same your business! So you need to devote a few hours and energy to SEO, and it can direct the potential traffic to your website. As a result, more potential leads can turn into customers than any other marketing strategy you will ever use.
3. Better Conversion Rates
SEO-optimized websites take less time to load and are user-friendly. In addition, the websites that are better optimized will have appropriate displays on all types of devices, including desktop, laptop, mobile, and tablets.
Websites that are user-friendly and easy to navigate are more likely to embrace and seize the devotion from your potential customers. These customers can then go on to become devoted subscribers and recurring customers.
4. Establish Brand Awareness
The 90's era is over, and search engines now play an important role in establishing or demolishing your brand. The best advantage of being on top of the rankings on the search engine results pages is establishing brand awareness.
If your website pops up on the top of the search engines like Google, Yahoo, and Bing, the visitors will probably develop trust for your business. When they type a certain keyword for a particular product or service, and your brand appears instead of other businesses that lack a robust web presence, they are more likely to buy from you.
This is the core reason for small businesses looking to establish strong brand awareness to target SEO and rank at the top for the keywords or phrases that best describe their business's nature.
5. Bypass Competition
Hundreds of other businesses may sell the products or services your business is looking to sell. For example, you and your competitor are operating in the same industry with similar products or services and at similar prices.
What are the measures to decide who the potential customer will buy from? How will the customer know about both the businesses? How will the customer find out which business is suitable for his needs? Which brand will entice more consumers to their website from local searches?
Since everything between you and your competitor is equal, SEO will be the defining factor for the customer to choose the right brand for him. If your counterparts are also implementing SEO strategies, you need to develop a better strategy to stay ahead in the competition and gather more leads.
Tips to Improve the Weekly Approach for Small Business SEO
1. Develop Two Internal Blog Posts
Content is the stimulant for better search engine optimization results. Of course, you can enhance your business website as much as you like, but unless you have good quality content to attract customers, you won't constantly rank at the top for exact search keywords and phrases.
Many marketers think that publishing one blog post per week would work, and this sounds great theoretically. However, it rapidly becomes irresistible. This could lead you to unexploited goals, low confidence, and insubstantial blog posts and articles pierced with blunders.
It would be best to create two or more than two blog posts per week. Though it may not sound like a lot, this will make approximately 100 or more posts over a year. You will also have a collection of content to provision your search engine optimization efforts.
2. Publish One Guest Blog Post
Apart from developing content for your website and blogs, it would be best to devote time to off-site blogs, i.e., guest blogs. Guest blogs provide certain benefits to improve the SEO strategy, such as:
- It instantly increases the exposure to targeted traffic.
- It can develop backlinks to your website.
- It can reinforce brand awareness.
- It helps to fortify your backlink profile
- It aligns your brand with market leaders.
- It helps you build your brand.
- It helps increase social media followers.
- It generates leads and traffic that can be converted to sales.
- It helps in creating social signals.
These benefits do not mean that you need to flood guest blogs, but it would be best if you could target at least one guest blog every week. This can help your business achieve more than 50 valuable backlinks yearly. It also helps put your business in front of a new set of users several times each month.
3. Engage With Industry Influencers
You need to look at the major influencers in your market that can help you influence your audience. You can aim at fetching at least one influencer daily. Often, these communications will be short, but they can also take up more of your time sometimes.
You can engage with anything like posting a comment on an influencer's post or inviting them for dinner. Once you engross the influencers, you will soon discover that your network will grow immensely.
One of the major benefits of engaging with influencers that can help you, in the long run, is that they start to mention you by your business name, website landing page link and provide chances to participate with the users.
4. Meet the Need of Visitors
Small businesses usually have a lot to do to attract a targeted audience. So, small businesses must look to complete new tasks timely. When it comes to small business SEO, the top priority should be to rank top on the search engines to meet visitors' needs.
The first thing to understand is to know who visits your website. Identifying your visitors is important to success in any industry. Identifying what type of consumers visit your landing page could differ between going out of the industry or flourishing as an online existence for a small business.
Identifying your target audience and comprehending their utilization of technology will assist you in increasing your followers on social media platforms like Facebook, Instagram, and Twitter. These social media platforms are essential for executing digital marketing campaigns.
Additionally, this can help you identify what content can bring visitors to your website and generate new ideas to create blogs, videos, podcasts, etc., which frequently go viral with an accurate mix of engagement.
5. Spend One Hour with Google Analytics
It is important to devote time to Google Analytics or any other platform that can provide analytics for your website. A short session on the first day of the week and another brief session on the last day of the week can provide you with time to discover significant trends and get an idea of what is happening inside your website.
6. Spend One Hour Optimizing Your Website
Once you get the insights from the website analytics, you need to incorporate the highlighted changes or tweak the website accordingly for optimization. For instance:
- If the analytics state that the load time of your landing page is high, which is increasing the bounce rate or is affecting the sales, you need to improve the page load time and speed things up.
- The analytics could show the missing keywords or phrases that could have been incorporated and a few other areas for improvement. You can utilize this opportunity to insert some new keywords, probably the long-tail keywords and notions these could raise your rankings.
- You could see the conversion rate of different product pages. Therefore, it would be best to copy the same layout and incorporate it on the page that gets lesser conversions, leading to better sales figures.
7. Spend One Hour Reading About SEO Industry News
Additionally, you should spend 20 to 25 minutes reading a few decent articles on search engine optimization (SEO) and the industry leaders. This can help you keep up with the industry pace, so you never fall behind.
8. Sitemap Optimization
SEO is essential to execute an effective online business. You need to ensure to integrate SEO into your website and all the product pages for search engines to optimize. It can save time and boost sales because the target audience will find your business more swiftly and easily while searching online through Keywords.
The best way to do this is by certifying that all the internal pages are linked appropriately. It is important to succeed one another and lead the user back to the home page from the source page whenever needed. This also simplifies things when you look to modify the content or add new pages to your website since all pages are linked internally.
9. Image Optimization
Images on a website landing page account for approximately 85% of the first impression that the audience will create for your business. So, to ensure successful opportunities for search engine optimization of your business website, you need to optimize your images by certifying that they are well placed and use keywords in their alternative text file names so that search engines can optimize and easily find them.
10. Categorize Keywords
To gain the devotion and visits of potential customers, it is significant to know the keywords or phrases they may be searching for. By tracking Google search movements or using a keyword research tool like Moz, Ahrefs, or SEMrush, you can discover the phrases and keywords consumers near your location are typing into the search engines when looking for products or services that are similar to yours.
To utilize this data effectively, you need to ensure good quality content about the topics that visitors want to see on your website. This can satisfy them and may help in converting it sale.
The abovementioned steps are just one way for a small business SEO approach, but it demonstrates how easy SEO can be. It would be best to devote at least an hour daily to ensure that the results are competitive and enough leads.
As a small business, it can be difficult to outrank multinationals or other large enterprises with their in-house marketing and SEO professionals, massive resources, and massive promotion budgets.
But you can always bypass the local competitor with a better strategy for small business SEO. You can compete with them by better search engine optimization strategies intended just for your business and with progressive technical SEO tactics.
This can help you accomplish better organic search results and better leads within your budget. The potential customers are just a keyword away. You can be 91.42% of websites that gain massive organic impressions.
With every search term typed in Google or any other search engine, your potential customers could be looking for keywords and phrases linked to the services and products you provide.